I didn’t think the NeuroTriggers approach would work for us.
With more than 500 employees in 14 locations across the U.S. and China, we have plenty of internal resources. Still, it’s not always easy to find staff with the capacity and expertise to take on high level business development projects. That’s when we looked to outside vendors.
Our industry is highly technical. We provide advanced IT infrastructure solutions and have enterprise partnerships with Cisco, Intel, and Microsoft. So we were looking for an external vendor with previous executive level experience from a similar company. And to be honest, I wasn’t sure NeuroTriggers would be a fit.
My initial skepticism was unwarranted. We did not need technical experts, we needed experts in behavior change. And NeuroTriggers have that in spades. They were able to cut right to the core of the issue across all of our marketing and sales channels. The results they provided in a very short period were remarkable. We have the pre/post revenue reports to prove it.