After that, I was done. No more school.
Throughout both Master's degrees, I supported myself working freelance. Providing marketing advisory services and crafting advertising campaigns for entrepreneurs and CEOs. Now, post-study, with the full 24 hours in a day at my disposal, it was time to scale up.
I created a digital agency built on the principles of consumer psychology, behavioural economics, and neuromarketing. Taking what we know about how humans make decisions, and applying that knowledge to online marketing campaigns. The results were, and remain, impressive.
It's not been for me, but for the people I've hired, that Google's Senior Management have declared us the #2 digital marketing team in the world - from of a pool of 11,500 teams competing for the honour.
Well, this seems as good a place as any to wrap up.
Oh, I also co-wrote a #1 bestselling book titled, Going Up. This was followed with another book titled, Unconscious Marketing. And most recently, I published my third book, Digital Neuromarketing: The Psychology of Persuasion in the Digital Age.